STYLING YOUR HEADSHOTS AND PERSONAL BRANDING IMAGES WITH WARDROBE AND PROPS
STYLING FOR HEADSHOTS/PERSONAL BRANDING
Creative entrepreneurs have the unique opportunity to establish client relationships instantly with their visual presence. An impressive brand vibe and authentic imagery will speak volumes way before a single line of text is read. Having personal branding images that communicates your core values, purpose and personality, creates connection and establishes trust with customers who haven’t even met you yet.
Preparing for your photo shoot can be overwhelming, so, keeping the focus on YOU, let’s take out the guesswork in creating the vibe of your photoshoot with styling your wardrobe and shooting environment to perfectly suit your brand and ultimately convey your message to your audience. Let’s have some fun and get you seen!
STYLING YOUR WARDROBE
Choose wardrobe that is professional but also very you and genuine and comfortable. While it should be consistent with your brand vibe and values, it doesn’t have to be what you’d wear on a typical day. Your photoshoot may have an editorial feel and we want to highlight the very best version of you. Think about what you might wear to a speaking engagement, client meeting, or even a cocktail party! You can be bold with your style, and don’t shy away of bright hues with small pops of color.
What is your brand color palette? Work those into your shoot wardrobe. Include neutrals that are part of your palette in small doses. Animal prints are considered neutral so rock those leopard prints! We will bring consistency in all of the imagery through carefully curating the colors.
Darker colors can be slimming, while lighter colors can be beautifully fresh.
Stick with tailored, fitted clothing
Understand your body type and what highlights your strengths and minimizes any areas of concern. Wear fabrics that don’t cling to your curves or areas you are sensitive about. Vary the sleeve length to add diversity to your looks. Pass on cap sleeves or sleeveless tops or dresses unless you LOVE your arms, otherwise opt for a 3/4 sleeve length or longer. Overall, we, want your confidence to shine through what you wear!
CHOOSE PRINTS CAREFULLY
JEWELRY & ACCESSORIES:
Wear shoes that are comfortable to stand in, walk in, and pose in, and contribute to a good posture, as awkwardness and discomfort will translate to your images.
Eye glasses can be worn or not worn, your choice. Non-reflective lenses are best, and you may consider a cheap pair of matching readers and pop out the lenses especially if your lenses distort the outline of your face.
CONVEYING YOUR BRAND VIBE
With all that said, scour Instagram and Pinterest for ideas on what looks will suit your brand vibe that are professional, yet fun. Allow some time to shop if needed. Don’t be shy to connect with a stylist to help you with your photoshoot wardrobe. Also check local resale shops or places like Rent the Runway Just have a backup planned in case what you want becomes unavailable at the last minute.
So, for your outfits, one could be dressier and one perhaps a bit glam – a pretty blouse, pants and heels, a killer dress, or a smart blouse and skirt set. A classic black dress or a white blouse and black pants are always in style. And the second can be more relaxed, maybe casual chic, like jeans and a blouse with heels as a classic go-to look. To elevate casual a bit more, add in a blazer in your brand palette, or a black one with some fun detail and you’ll have a nice variety.
Fine tune your wardrobe to you brand vibe. If your brand is free spirited and casual, flowing fabrics capture movement, while a shift dress or A-line will say sophisticated and smart. If your brand is trendy, you can play a bit more with popular styles.
Still not sure? Email me with photos of what you have picked out, or if you would like assistance styling your wardrobe for your session, reach out to one of my team of stylists who offer personal wardrobe styling, personal shopping, and closet clean outs!
STYLING YOUR SESSION ENVIRONMENT
The environment of your session is very important to the vibe of your shoot. Unique locations can give context to your brand and connect you with your ideal client. Think boutiques, cafés, fun coffee shops, co-working spaces, or even a rental that might fit the vibe of your brand. If you love cooking, find a kitchen setting and style it up with cooking accessories and a glass of wine. Do you enjoy exploring and dining out, or do you meet with clients at your city’s hot spots? We can go to your favorite restaurant, your favorite boutique, or nature stetting that matches the vibe of your brand.
Meaningful props will bring your personality into our images and give your hands something to do. Bring your laptop or other work tools, our phone in a stylish case, your favorite coffee mug or that fun handbag. Aim for items in your brand palette!
Laptop, desktop, phone
Floral arrangements and candles in your brand palette
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